Precise scope notes for selected configuration options
The configuration options add defined WordPress-based planning, structure, layout, and implementation work within the selected website scope. They do not create unlimited strategy work, custom software development, unlimited revisions, ongoing marketing execution, or guaranteed business results.
Lead Generation Optimization
Includes one lead-focused review of the included website structure, placement of primary and secondary calls to action on the included relevant pages, one standard contact path from key website sections to the contact or inquiry area, adjustment of section order to support inquiry intent, and implementation of up to three lead-supporting content blocks such as CTA strips, contact prompts, or inquiry guidance sections. It does not include CRM setup, email automation, advertising campaigns, sales funnel software, A/B testing, copywriting beyond the selected copywriting scope, or guaranteed leads.
Trust & Authority Optimization
Includes planning and implementation of up to four trust-building website sections within the included page scope, such as expertise presentation, company credibility section, process reassurance section, proof placeholder section, certification/license placeholder section, review/testimonial placement if legally usable materials are supplied by the Client, or risk-reduction messaging. It does not include obtaining reviews, verifying licenses, legal substantiation of claims, reputation management, public relations, case study writing, third-party endorsements, or guaranteed customer trust.
Local Visibility Optimization
Includes basic local website structure for one primary business location or service area, local relevance wording within the selected copywriting scope, local trust element placement, contact/location section improvement, basic local metadata recommendations, and layout support for local service presentation. It does not include Google Business Profile management, citation building, local link building, review generation, multi-location SEO campaigns, ongoing SEO, map ranking guarantees, or guaranteed local visibility.
Service Explanation Optimization
Includes restructuring of the included service presentation so that services are easier to understand, up to one improved service overview structure, up to six service explanation blocks within the included page scope, one objection-reduction or FAQ-style section, and clearer navigation from service information to inquiry action. It does not include technical manuals, long-form white papers, regulated-industry claims review, extensive research, separate service subpages unless selected, or guaranteed customer understanding.
Recruitment Optimization
Includes a recruitment-oriented structure within the selected website scope, such as one careers or hiring section if an appropriate page is included or selected, employer-positioning content placement, applicant call-to-action placement, basic benefits or culture section structure, and contact/application routing. It does not include job board integration, applicant tracking system setup, HR consulting, employment law review, job ad management, recruiting campaigns, or guaranteed applicants or hires.
Brand Positioning Optimization
Includes a premium-oriented review of page hierarchy, messaging emphasis, visual section rhythm, differentiation placement, value framing, and consistency of presentation across the included page scope. It may include up to three positioning-supporting content or layout sections. It does not include logo design, full brand identity creation, trademark work, market research, brand guidelines, naming, full messaging strategy, or guaranteed market perception.
Advanced Inquiry Form
Includes one enhanced WordPress inquiry form with up to twelve fields, required-field logic, spam-protection setup where technically available, confirmation message text, and routing to one recipient email address supplied by the Client. It does not include CRM integration, payment processing, conditional enterprise workflows, database applications, customer portals, API connections, or legal review of form consent wording.
Appointment Booking Integration
Includes embedding or linking one compatible third-party booking tool supplied by the Client, placement of booking calls to action, and basic styling alignment within the website layout where technically feasible. It does not include paid booking software costs, account setup beyond basic embed support, calendar strategy, custom scheduling software, troubleshooting third-party outages, or responsibility for the provider’s data processing or compliance.
Structured Quote Request Workflow
Includes one structured quote-request flow on WordPress with up to three logical steps or grouped sections and up to eighteen total fields, designed to help collect clearer project information from prospects. It does not include dynamic pricing engines, custom calculators, CRM automation, proposal automation, database applications, user accounts, or guaranteed quote quality.
Blog / Insights Structure
Includes setup or layout structuring for a standard WordPress blog or insights area, including archive layout, single post layout alignment, basic category structure, and placement in navigation where appropriate. It does not include writing blog posts, editorial calendars, ongoing publishing, SEO campaigns, or content marketing retainers.
Case Study / Portfolio Structure
Includes a standard WordPress-based structure for presenting case studies, references, or portfolio items, with one overview layout and one detail-page layout pattern. It does not include writing full case studies, obtaining permissions, photography, video production, legal approval of client references, or proof verification.
Advanced Resource & Authority Structure
Includes planning and implementation of a resource-style website area within WordPress, such as an overview page, basic content category logic, internal navigation structure, and layout support for future educational or authority content. It does not include long-form content creation, research reports, gated content systems, learning platforms, memberships, or ongoing authority-building campaigns.
Generative Engine Optimization Structure
Includes AI-search-oriented content structuring within the selected website scope, such as clearer entity references, answer-friendly headings, FAQ-style structure where appropriate, service explanations, and internal linking recommendations. It does not guarantee inclusion in AI-generated answers, search results, rankings, citations, traffic, discoverability, or visibility.