Marketing and branding specialist

That’s me

I’ve been making websites since I was a kid. It all began in 1996, as the Internet was gradually becoming an increasingly popular medium. The first projects were leisure websites, but after the first referrals, I began creating internet presences for small businesses a short time later. Over the years, I’ve gained plenty of knowledge and supervised greater projects in larger companies. With increasing professional qualifications and international experience, I later also advised large corporations and projects within multinational companies. My primary customers, however, were always small business owners and middle-market entrepreneurs. With my experience, as well as robust, flexible, comprehensive, and long-term marketing strategies, I continue to support customers in the retail, service, industrial, and manufacturing industries. I support and evaluate entrepreneurs within the marketing goal hierarchy in the areas of business goals, marketing goals, product goals, pricing goals, distribution goals, and communication goals. Throughout, I keep my finger on the pulse of time and work to develop timely and target-group-appropriate strategies. My experience has taught me, however, that one does not have to follow every trend, and my conservative viewpoint favors tried-and-true, comprehensive, and, above all, long-term strategies for business marketing.

My prior jobs at Daimler Chrysler AG, Axa Group AG, and Tchibo GmbH exposed me to the importance of business process quality and innovative marketing. I learned that sales success can be managed. My interest in brand and marketing tactics was awoken and I developed a burning passion for effective marketing processes that continues to this day. For me, marketing is one of the most exciting company responsibilities. I provide my clients with innovation and consumer focus in the development and optimization of operational marketing processes, from analysis to planning, implementation, and monitoring. To boost efficacy and efficiency, I typically apply digital tools and techniques.

For many years, I have effectively supported companies both online and offline. I work with an interdisciplinary, qualified, and experienced team to support several small and medium-sized firms (SMEs) from various industries in Germany and internationally. My activities are determined by my many years of entrepreneurship, entrepreneurial thinking, significant cross-industry experience, and holistic and client-centered consulting style.

My career adventure has carried me all the way to Hong Kong as a managing director of a natural cosmetics marketing company. In this highly competitive target market, I was in charge of sales policy, sales organization, product development, and market research. However, life in an advertising agency has always been more thrilling for me. As the creator of numerous successful marketing and consulting firms, I am particularly drawn to the diverse variety of individual difficulties, as well as the cross-industry applicability of proven digital and traditional sales promotion tactics.

In addition to solid and cross-industry experience, qualifications and further training are very important to me and form the basis of competent customer advice. Fortunately, I also enjoy learning, which is why I am constantly continuing my specialist training. In addition to my studies in law (specializing in business law) and economics (specializing in marketing & sales), I regularly attend further training courses at universities and companies in Germany, Australia and the USA and obtain professional certifications in order to maintain my service quality and consulting expertise at a consistently high and up-to-date level in the future. You can find more information about my qualifications in my profile below.

As an independent consultant, I have a lot of opportunity to improve my clients’ processes, services, and business models. My hand-picked team of specialists and I primarily serve micro, small, and medium-sized businesses (SMEs). Our contemporary, dynamic, and effective operating infrastructure allows us to continually provide high-quality services at reasonable pricing.

Social commitment: Social, ecological, and cultural responsibility has always been an important foundation of my entrepreneurial activity, which is why I work as a trainer in children’s and youth sports, support various social projects, and train severely disabled young people as a trainer at the Chamber of Industry and Commerce.

My profile:

• Military service in the Navy in the rank of a Seaman (Recipient of the German Navy Service Medal NATO Operation Active Endeavour)
• Military service in the Army Air Corps in the rank of a Staff Sergeant
• Web designer / media designer since 1996
• Business and marketing consultant since 2006
• Owner / founder of several successful companies in the marketing and sales sector
• CCI trainer for office management clerks / media designers
• Specialist for UX design
• Certified specialist for brand strategy
• Certified specialist in agile leadership (CCI, passed with distinction)
• Certified specialist for rhetoric and communication (CCI, passed with distinction)
• Certified specialist for stress management (CCI, passed with distinction)
• Certified Quality Assistant (QA) (TÜV Nord)
• Certified specialist for warehouse logistics (CCI)
• Data protection officer
• Book author (fiction)

Scientific education

• Harvard University, USA (Infection biology and politics)
• The University of Queensland, Australia (Social Psychology)
• Babson College, USA (Marketing)
• PFH Private University of Applied Sciences, Germany (Sales psychology)

Over the past few years, I have contributed to projects for the following companies: