WE MAKE YOUR VISION
A BRAND
WE BUILD STRONG BRANDS
Are you looking for a brand building agency that creates brands that blow people's socks off? We are a worldwide brand consulting agency that is both ambitious in our work and excited about the future. We're here to assist our clients challenge conventions, redefine expectations, and spark positive change. In their area of expertise, Smokybrands Marketing Agency® helps businesses build strong brands that stand out in the market.
Brands must touch the heart
Every brand
requires emotions
Do you want to create a new brand that inspires your customers and achieves quick success? Then begin a dynamic brand process with us that will reveal what makes your brand unique. Collaborate with us to create a brand that is so distinct that it stands out in the current marketplace. Furthermore, it sets unprecedented benchmarks for competitors. Our customized solutions with clear brand strategies assist businesses in positioning themselves for the future, accelerating change, and demonstrating attitude.
Identity is the foundation of successful businesses and brands. As a result, we provide strong, impressive, and long-lasting identities rather than individual measurements. We always advise, support, and develop our clients’ brands holistically and with the greatest impact. Only if each step of the process is executed correctly will the end result be a successful brand with a soul.
To ensure maximum customer focus, we currently divide our solution portfolio into different areas. This allows us to adapt optimally to our customers’ various starting situations.
Increased sales through strong brands
Why companies need brands
What exactly is branding?
Branding is the intentional and active development of a brand. The goal is for the brand to become the company’s flagship thanks to its unique selling proposition (USP), to be associated with specific feelings and messages by customers, and to be remembered for a long time.
Clever and effective branding attempts to give the brand an image, transforming it into a company figurehead. To this end, it is associated with specific messages, promises, images, and emotions, with which the consumer can identify. You read that correctly! Brands also need emotions to function, without which they cannot identify with the consumer. This increases a brand’s intangible value, which leads to increased trust and loyalty to the company or brand.
What are the many sorts of branding?
There are essentially the following types of branding.
- Corporate branding
- Employer branding
- Service branding
- Personal branding
- Geographical branding
- Cultural branding
- Retail branding
- Co-Branding
What are brands useful for?
The goals of good and stringent branding are to represent the company, create recognized values, increase awareness, reach, improve consumer loyalty, and reduce purchasing inhibitions.
We deliver performance for your brand
OUR BRANDING SERVICES
We identify your distinguishing feature and transform it into a tale with which your target audience can connect.
Our attitude and professional ethics
Brands transform customers into devoted fans.
What types of trademarks are there?
Basically, we distinguish between the three major brand groups: umbrella brand, family brand and individual brand. Furthermore, the following categories of trademarks can be legally protected.
- Word mark
- Word/figurative mark
- Figurative mark
- Three-dimensional mark
- Color mark
- Sound mark
- Position mark
- Identification thread mark
- Pattern mark
- Motion mark
- Multimedia mark
- Hologram mark
What do we do for our customers?
We use our concentrated creativity and over 15 years of experience in international marketing to turn our clients’ visions and ideas into awesome brands that people won’t soon forget. Managing Director Bjoern Knobloch is not only a certified brand strategy specialist; he has also acquired his knowledge at renowned educational institutions in Germany, Australia, and the USA and regularly expands this knowledge. Mr. Knobloch has built up several leading brands in the field of nutritional supplements, cosmetics, and advertising in Hong Kong and Germany over a period of more than 13 years and has successfully managed and developed some of them.
Our unique approach distinguishes us from others. If it serves the project’s success, we take the necessary detour for our customers if it serves the success of the project. We are not shy and penetrate the market sustainably, in line with the target group and with optimally dosed intensity. This is how we shape a brand’s identity in a targeted way. In addition to the logo, we develop the brand voice as well as intangible elements such as the mission, values, and brand storytelling.
Brand architecture is particularly important to us. Whether the customer project requires a monolithic brand architecture, an endorsed brand architecture, or a free-standing brand architecture, our approach varies. We fill the project with life.
Expertise and experience - with us you get both
5 reasons why you need to invest in search engine optimization
According to the brand owner, the relevant target groups should be able to identify between the brand owner’s products and offers and rival products and offers from other companies. However, successful brand positioning is only achievable if the items and offerings have distinguishing features.
The character of a brand is thus established not by trademarks, but by the characteristic properties of the objects connected with the brand name or by the brand’s owner and target groups. The main character-defining features of a product or service brand are its so-called brand values, which include the value proposition, quality level, and pricing level.
Identity is the foundation of successful businesses and brands. As a result, we provide strong, impressive, and long-lasting identities rather than individual measurements. We always advise, support, and develop our clients’ brands holistically and with the greatest impact. Only if each step of the process is executed correctly will the end result be a successful brand with a soul.
To ensure maximum customer focus, we currently divide our solution portfolio into different areas. This allows us to adapt optimally to our customers’ various starting situations.
The associations that the brand elicits in its target groups (e.g., inventive, exclusive, trustworthy, honest, high-quality, reliable, iconic, inexpensive) are very important for customers’ perceptions of a brand’s character. In this context, we also discuss brand impressions and the brand experience.
Expertise and experience - with us you get both
Our Five-Point Plan for Successful Brands
Satisfied customers are important
Here's what my customers have to say...
Together we are conquering the market
LET'S TALK
Do you like what you see? Do you want to talk about how the Smokybrands Marketing Agency® team can help your business flourish through the power of conceptual branding?
Simply contact us by email or phone. We would love to hear from you.
